Empowering your business and your brands to build profitable relationships with your customers – be it consumers, channel or employees.
Design the best-fit loyalty solution for your business. Identify the critical elements of your loyalty strategy.
Understand business needs & challenges. Define target market.
Design a program that will answer those needs in a measurable way.
Develop program design, customer journey and customer benefits.
Develop business case and ROI for financial performance tracking.
Develop and Assist on program build, pilot and launch. Partner with internal, external, tech, operations and vendors.
Identify best-fit systems, app developers, digital partners, technology and tools required to successfully build and deploy. Help with setup, BRD documents, implementation plans, Design resourcing plan (in house, out source, freelancers, ad hoc)
On-going program governance, working as an extended team on day-to-day program management and operations.
Transition program governance to internal teams and / or external vendors, through step-by-step knowledge transfer approach. Support on-going trainings for internal staff, front-end and operations teams through roadshows, training material and 1-to-1 trainings
Understand business needs & challenges. Define target market.
Design a program that will answer those needs in a measurable way.
Develop program design, customer journey and customer benefits.
Develop business case and ROI for financial performance tracking.
Identify best-fit systems, app developers, digital partners, technology and tools required to successfully build and deploy. Help with setup, BRD documents, implementation plans, Design resourcing plan (in house, out source, freelancers, ad hoc)
Transition program governance to internal teams and / or external vendors, through step-by-step knowledge transfer approach. Support on-going trainings for internal staff, front-end and operations teams through roadshows, training material and 1-to-1 trainings
Has spent over 2 decades in Advertising and CRM in the Philippines and Indonesia. A graduate of Marketing Management and Mass Communications from the Philippines, she is great with clients and experienced in handling both local and international accounts due to her fluency in both Bahasa Indonesia and English. Over the years she has worked with a myriad number of businesses, amongst them PT Ceres Indonesia, Starbucks, TVS Indonesia, Mazda Motors (Eurokars), FMC and Danone. She is knowledgeable in managing member lifecycle management campaigns and is quick to build and maintain a good rapport with her team and clients. Karen loves to cook and bake during her spare time, her masterpiece: Soft and fudgy Choco chip cookies!
A marketing professional with extensive experience in marketing and communications extending over 20 years, Ken has managed CRM & Loyalty programs for both consumers and trade channels for clients like Sony, Samsung, KFC, Danone, Frisian Flag and Nestle. Ken’s expertise in building Business Cases, designing the Value Proposition, Customer Journeys and developing Data-driven Campaigns adds immense value to deliver client’s ultimate goals, create business upsides both monetary and non-monetary. Aside from work, Ken loves spending his time traveling with a particular interest in foreign culture, cuisine and coffee.
Address :
Alamanda Tower, 30th Floor Jl. TB Simatupang Kav 23-24
Cilandak Barat – Jakarta Selatan 12430
Phone: +62 (21) 75919072
Email: admin@loyaltyhub.id
Shalini Gopalan
Lakshmita Anggiarini
+62 877 1821 1325