LoyaltyHub

Author: Shalini Gopalan

Shalini Gopalan pioneered Indonesia’s first full-fledged Loyalty Marketing and CRM company which was acquired by AIMIA. She now helps companies build better and more profitable relationships with their customers as an independent consultant.

A Point is a Point…. until you give it Meaning

- Article

Home A Point is a Point…. until you give it Meaning | The biggest loyalty question that marketers face today. Should my program have points and would it become just another, me-too points program? Photo : Jack Sparrow, Pexels To answer that, we need to go back to the origin of points. Or stamps or […]

Read More →